Lei Chic | Rags to Stitches: Aloha Rag's in-house label launches - You knew things had gone too far when the “don&rsqu...

Rags to Stitches

Aloha Rag's in-house label launches

July 14, 2010

You knew things had gone too far when the “don’t” examples in the company-wide “Too-Casual Fridays” memo sounded suspiciously similar to your last three outfits.

Ok, so maybe it was a bit of a stretch to try and pass off your old gym shorts as a nod to Alexander Wang’s new slouchy sweat pants. And it's possible that your co-workers saw through the holes masquerading as "trendy cut-outs" in your wear-with-everything tee.

Save yourself from further sartorial shame with local boutique Aloha Rag’s newly launched in-house label.

Inspired by his travels to the world’s fashion cities (racked up over 25 years as a buyer) and a passion for classic American style, owner and designer Tatsugo Yoda offers up a covetable mix of utilitarian separates that are both refined and effortlessly edgy.

The silhouettes — body conscious, but created with Hawai‘i’s warm weather in mind. The fabrications — pure comfort. A former professional thrift-shop scourer, Yoda infused each piece with the perfectly loved-in feel of his favorite vintage finds.

Standouts include an olive field jacket made fresh with an elastic hem, oversized peacoat lapels and playful heart patches, a flirty ruffle-bottom denim maxi dress, and a kimono-cut cropped tee made of soft organic cotton.

Yoda’s own must-have pick for island fashionistas: his ultra-cool take on the basic button-up shirt. Done in breezy cotton and chambray, they come flanked with clever side zippers that reveal extra fabric when unzipped, instantly transforming them into flowy tunics.

Look likes someone just got on the fast track to a style promotion.

The Aloha Rag house label is available at the Aloha Rag boutique, 1221 Kapiolani Blvd. Suite 115, Honolulu, 808.589.1352, and online at www.aloharag.com.

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