Lei Chic | Clothes on the Nose: First Break Boutique Opens in Waikiki - ABC store. Tacky T-shirt shop. ABC store. Crocs store. An...

Clothes on the Nose

First Break Boutique Opens in Waikiki

September 14, 2010

Lei Chic ABC store. Tacky T-shirt shop. ABC store. Crocs store. Another ABC store?

You’re cruising down Kalakaua and the lineup isn’t looking so good — the last four blocks have been a serious shopping lull.

Instead of bailing, drop into First Break Waikiki, the brand new boutique set to opens its doors tomorrow. Owned by Waikiki Beach Services, the company who manages the Waikiki Beach Boys and surfboard rentals in Waikiki, the shop is filled to the gills with fashions from awesome local designers.

Inside, it’s just like that epic barrel you always imagined yourself riding: bright, glassy blue hues, clean lines and foamy white accents.

You’ll find plenty of goodies from lines you already know and love, like dainty, ocean inspired jewelry from Ki’ele, and flowy dresses and cover-ups from Indah. Plus, the store is chock full of bikini styles that are anything but blown out. From the fiercely feminine styles of Kailua-based Hula-la swimwear to the island chic Pualani bikini line, there’s something for every backside. First Break even stocks a bright art-deco Pualani print that’s exclusive to their store.

And the store’s name doesn’t just pay homage to the famous Waikiki break directly across the street, it also represents First Break’s initiative to give up-and-coming artists and designers their first break. The store is home to photography from Richard Keith and shell jewelry from Kapono Guerrero, both local surf instructors.

Between bikini sets, you can even sign up for surf lessons from The Beach Boys, rent yourself a board, or book an outrigger canoe ride.

Proving that shopping in Waikiki doesn’t have to be a total wash.

First Break Waikiki, 120 Kaiulani Ave., Honolulu, 808.922.1820.

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